ABOUT

ABOUT

WHY WE DO WHAT WE DO

BAR CULTURE WITHOUT THE ALCOHOL
There is a Mocktail movement sweeping the globe, however, we're more fascinated in bar culture. Bar culture is staying out late with friends, listening to live music, making friends out of strangers, playing a game of pool, and meeting new people. Sometimes it's karaoke, or trivia, or a party. But overall, its the chance to really connect with someone, new or old, with the simple gesture of a drink.
                                HOW WE STARTED
Hey! I'm Chrystal, I'm the founder and owner of The Vibe. I run my brand with the help of my business partner and husband, Cameron, and other partner, Noah. 

I get asked a lot "How did I start this?" I started making mocktails for fun back in 2020 for friends. I started my own Social Media Marketing agency in 2021 and one thing led to another. I got really burned out and isolated myself most of the time creating content, I felt deep inside, "there has to be a better way for me to pay my bills and work for myself". All I wanted was to do something I enjoyed, serve people around me, and make some money. 
I got connected with a collective eatery with a beautiful bar front and asked if I could make mocktails for fun. 

I started making my own recipes and marketing myself; one of our Instagram Reels went semi-viral and changed my life forever. It gave me a full time job where I get to serve up delicious drinks, connect with the most amazing people, and bring bar culture to Provo without the alcohol.

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